Customize the question and reasons shown when a contact clicks any LaunchSMS unsubscribe link. Accessible under Company → Unsubscribe Survey (/company/unsubscribe-settings).
Why Customize the Survey?
- Capture actionable feedback before someone leaves your email list.
- Align the question/reasons with your brand voice.
- Provide a friendly confirmation message after they submit, reinforcing trust.
All responses feed into the Unsubscribe Insights dashboard and email performance reporting.
Configuration Fields
- Question – Shown at the top of the unsubscribe form (default: “Why are you unsubscribing?”). Max 255 chars.
- Reasons – Enter one reason per line.
- Thank-you message – Displayed on the confirmation page immediately after they submit. Max 255 chars.
Validation ensures every field is present, so subscribers never land on a blank form.
Default Content
If a company has never customized the survey, LaunchSMS defaults to:
- Question: “Why are you unsubscribing?”
- Reasons: Too many emails, Content not relevant, Did not sign up, Prefer SMS only, Other.
- Thank-you: “You have been unsubscribed. Thanks for the feedback!”
These defaults appear in the builder so admins can tweak and save in one click.
Tips
- Keep it short – subscribers are already leaving; concise questions yield more answers.
- Balance options – include at least one action-oriented item (“Prefer texts only”) to highlight other channels you offer.
- Monitor Insights – visit
/company/unsubscribe-insightsregularly to see which reasons trend upward. - Translate copy – if you serve multiple languages, localize the text here so the unsubscribe page matches your campaigns.
- Test the link – send yourself an automation email, click the unsubscribe link, and verify the form renders exactly how you expect.
With the survey configured, every unsubscribe provides context you can route back into segmentation, sending cadence, or creative decisions.