Broadcast Analytics
Overview Metrics:
- Delivery Rate: Percentage of messages successfully delivered
- Average Delivery Time: How long messages take to reach recipients
- Total Cost: Actual spending on the broadcast
- Performance vs Average: How this broadcast compares to your others
Detailed Analytics
Message Status Distribution
- Pie chart showing pending, sent, delivered, and failed messages
- Real-time updates as broadcast progresses
- Click segments for detailed breakdowns
Delivery Timeline
- Line graph showing message sending over time
- Identify peak sending periods
- Monitor sending velocity
Failure Analysis
- Detailed breakdown of why messages failed
- Common reasons: invalid numbers, carrier blocks, opt-outs
- Actionable insights for improvement
Carrier Performance
- See which carriers (Verizon, AT&T, etc.) perform best
- Delivery rates by carrier
- Optimize future campaigns based on carrier data
Performance Insights
Automatic Recommendations:
- 🟢 Excellent delivery rate (>95%): Your message reached almost all recipients
- 🟡 Lower delivery rate (<85%): Consider reviewing recipient list for invalid numbers
- 🔵 High cost per message: Message length or media may be increasing costs
- 🟠Poor timing: Scheduled outside optimal hours
Exporting Data
Available Exports:
- Message List: CSV with all individual message details
- Analytics Report: Comprehensive performance summary
- Failure Report: Detailed analysis of failed messages