Overview
The Social Media Posts feature allows you to manage your social media presence across multiple platforms from a single dashboard. Create, schedule, edit, and monitor posts for Google Business Profile, Facebook, and LinkedIn all in one place.
Getting Started
Prerequisites
Before using Social Media Posts, ensure you have:
- Connected your Google Business Profile account
- Linked your Facebook Pages
- Connected your LinkedIn profile or company page
- Proper permissions for all connected accounts
Accessing Social Media Posts
- Navigate to Marketing & Campaigns in the sidebar
- Click Social Posts
- You’ll see the main dashboard with all your posts and accounts
Dashboard Overview
Statistics Bar
At the top of the dashboard, you’ll find key metrics:
- Active Posts: Currently published posts across all platforms
- Scheduled: Posts waiting to be published
- Total Reach: Combined audience reach
- Success Rate: Percentage of successfully published posts
Navigation Tabs
- Live Posts: Currently published content
- Scheduled Posts: Posts waiting to be published
- Drafts: Saved but unpublished content
Managing Multiple Accounts
Account Filtering System
The dashboard provides intelligent filtering for multiple social media accounts:
Google Business Profile Locations
- Filter by specific business locations
- View posts from all locations or individual branches
- Each location is clearly labeled with its name
Facebook Pages
- Manage multiple Facebook business pages
- Switch between pages or view all at once
- Each page shows its specific name and branding
LinkedIn Profiles
- Toggle between personal profile and company pages
- Separate management for different LinkedIn accounts
- Clear distinction between personal and business content
Using Account Filters
- Select Platform: Choose the platform section you want to filter
- Click Account Chips: Select specific accounts or “All” for combined view
- Active Selection: Selected accounts are highlighted in blue
- Multiple Selection: You can select multiple accounts simultaneously
Creating New Posts
Quick Creation Method
Method 1: Header Button
- Click “Create New Post” in the top-right corner
- Opens the full creation modal with all options
Post Creation Process
- Choose Platform Tab:
- Google Business Profile
- Facebook Page
- LinkedIn Profile
- Select Target Account:
- Choose specific location/page from dropdown
- Each platform shows only relevant accounts
- Content Creation:
- Write your post content
- Add images (upload or search Unsplash)
- Use AI assistance for content generation
- Post Settings:
- Set post type (Standard, Event, Offer)
- Choose tone and style
- Add call-to-action buttons
- Publishing Options:
- Post Now: Immediate publication
- Schedule: Set specific date and time
- Save Draft: Save for later editing
Post Types and Features
Google Business Profile Posts
Post Types
- Standard: General business updates and news
- Event: Promote upcoming events with dates
- Offer: Special promotions with coupon codes
Special Features
- Image uploads with automatic optimization
- Call-to-action buttons (Learn More, Order Now, etc.)
- Event scheduling with start/end dates
- Offer details with redemption URLs
Facebook Posts
Content Options
- Text posts with rich formatting
- Photo posts with captions
- Promotional content with CTAs
Page Management
- Select specific Facebook pages
- Different content strategies per page
- Audience targeting options
LinkedIn Posts
Profile Types
- Personal Profile: Professional updates and insights
- Company Page: Business announcements and news
Content Features
- Professional tone suggestions
- Industry-relevant hashtags
- Thought leadership content
Scheduling Posts
Setting Up Scheduled Posts
- Select Schedule Option in the post creation modal
- Choose Date and Time using the datetime picker
- Verify Time Zone settings
- Save Scheduled Post
Managing Scheduled Content
Calendar View
- Switch to “Scheduled Posts” tab
- View posts in calendar format
- See all upcoming publications at a glance
Editing Scheduled Posts
- Click on any scheduled post card
- Modify content, timing, or settings
- Reschedule or cancel as needed
Bulk Operations
- Select multiple scheduled posts
- Reschedule in bulk
- Cancel multiple posts at once
Post Management
Understanding Post Cards
Each post is displayed as a card containing:
Visual Elements
- Post Image: Thumbnail of attached media
- Platform Badge: Shows source (Google, Facebook, LinkedIn)
- Post Type Badge: Indicates content type (Event, Offer, Standard)
- Performance Indicators: Colored dots showing engagement levels
Post Information
- Title: Post headline or first line
- Excerpt: Preview of post content
- Metadata: Publication date, views, engagement
- Action Buttons: View, Edit, Delete, Share
Performance Indicators
- Green Dots: High performance/engagement
- Orange Dots: Medium performance
- Red Dots: Low performance or issues
Post Actions
View Post
- Live Posts: Opens post on the original platform
- Scheduled Posts: Shows full post preview
- Analytics: View detailed performance metrics
Edit Post
- Modify content and settings
- Update images or media
- Change scheduling if applicable
- Save changes or republish
Delete Post
- Remove from social platform
- Cancel scheduled posts
- Bulk delete options available
AI Content Generation
Using Nexus AI
- Access AI Tools in the post creation modal
- Choose Content Type:
- Original content generation
- Content rewriting and improvement
- Tone adjustment
- Set Parameters:
- Tone: Friendly, Professional, Exciting
- Post Type: Promotion, Announcement, Update
- Industry Context: Automatically applied
- Generate and Refine:
- Review AI-generated content
- Make manual adjustments
- Regenerate if needed
AI Features by Platform
Google Business Profile
- Local business focus
- Service-oriented content
- Customer engagement emphasis
- Social engagement optimization
- Visual content suggestions
- Community-building language
- Professional tone enforcement
- Industry expertise highlighting
- Thought leadership content
Image Management
Upload Options
Direct Upload
- Drag and drop images
- File browser selection
- Automatic resizing and optimization
Unsplash Integration
- Search professional stock photos
- One-click image selection
- High-quality, royalty-free images
Image Requirements
- Google: 1200x900px recommended
- Facebook: 1200x630px optimal
- LinkedIn: 1200x627px preferred
Image Optimization
- Automatic compression for faster loading
- Platform-specific sizing
- Mobile-friendly formats
Best Practices
Content Strategy
Posting Frequency
- Google Business Profile: 2-3 times per week
- Facebook: 3-5 times per week
- LinkedIn: 2-3 times per week
Content Mix
- 70% Educational/helpful content
- 20% Promotional content
- 10% Personal/behind-the-scenes
Timing Optimization
- Use analytics to identify peak audience times
- Schedule posts for maximum visibility
- Consider time zones for multiple locations
Multi-Account Management
Organization Tips
- Use Consistent Branding across all platforms
- Tailor Content to each platform’s audience
- Cross-Promote strategically without spam
- Monitor All Accounts regularly for engagement
Workflow Efficiency
- Batch Content Creation for multiple accounts
- Use Templates for consistent messaging
- Schedule in Advance for better time management
- Review Performance weekly
Troubleshooting
Common Issues
Connection Problems
Issue: Account not showing in dropdown Solution:
- Check integration settings
- Reconnect the account
- Verify permissions are granted
Posting Failures
Issue: Post failed to publish Solution:
- Check account connection status
- Verify content meets platform requirements
- Try republishing after fixing issues
Image Problems
Issue: Images not displaying correctly Solution:
- Check file size and format
- Re-upload with correct dimensions
- Use supported formats (JPG, PNG)
Scheduling Issues
Issue: Scheduled posts not publishing Solution:
- Verify time zone settings
- Check account permissions
- Ensure future date/time is selected
Getting Help
Support Resources
- Help Documentation: Comprehensive guides and tutorials
- Video Tutorials: Step-by-step visual guides
- Support Tickets: Direct assistance from our team
- Community Forum: User discussions and tips
Contact Information
- Email Support: Available 24/7
- Live Chat: Business hours support
- Phone Support: Premium plan customers
- Knowledge Base: Searchable help articles
Advanced Features
Bulk Operations
Bulk Scheduling
- Select multiple posts using checkboxes
- Choose “Bulk Schedule” from actions menu
- Set timing preferences
- Apply to all selected posts
Content Templates
- Save frequently used post formats
- Apply templates to new posts
- Customize templates per platform
API Integration
- Connect third-party tools
- Import content from external sources
- Export analytics data
Team Collaboration
- Assign posts to team members
- Approval workflows for sensitive content
- Role-based permissions
Conclusion
The Social Media Posts feature provides comprehensive management for your multi-platform social media strategy. By centralizing all your accounts and providing powerful tools for creation, scheduling, and analysis, you can maintain a consistent and effective social media presence across all your business profiles.
Remember to regularly review your performance metrics and adjust your strategy based on what works best for your audience and business goals.