Below are some tips that you should think about when creating an SMS Marketing campaign.
SMS Marketing: The Good
If you want to impress your customers with your SMS marketing and get the results you’re looking for, check out these tips.
1. Do Get Permission
Just because you have a contact’s phone number, doesn’t mean you can go ahead and use it. Texting people without permission or using a cell phone marketing list to message people randomly isn’t just a big oopsie. It’s actually illegal.
2. Make it Valuable
When users opt-in to receive text messages from you, they expect those messages to be worth their while. So, don’t send text messages just because. Instead, you’ve got to make them valuable.
One of the easiest ways to make your text messages valuable is by offering up something amazing like a special deal or a coupon that’s exclusive to your SMS marketing list.
Exclusive offers will make your customers feel like VIPs.
Include the phrase “Just for you” in the text message to make recipients feel extra special.
Even if your deals aren’t as exclusive as they may seem, if the user feels special, they’ll be more likely to appreciate the offer and take action.
3. Include Personalization
When customers get messages that are tailored specifically to them, they’re more likely to pay attention and take action. In fact, personalized content outperforms static content by 42%.
So, be sure to include personalization tags in your SMS marketing. LaunchSMS does include addressing each recipient by name.
4. Keep it Short
A text message is not the appropriate format to send users an entire novel, you only have about 160 characters to work with. So, keep your text messages short and simple.
Start off with something attention-grabbing, like the amazing offer you have to share. Adding a phrase like “SPECIAL OFFER” to the beginning of your message will pique the interest of users, encourage them to keep reading, and drive them to take action.
5. Identify Yourself
Have you ever gotten an anonymous, mystery text message? Did you answer it? Probably not, you have no idea who you’re talking to!
Remember that when sending text messages to customers.
If a customer receives a text message without knowing who it’s from, they’ll likely consider it SPAM or suspect it’s been sent to the wrong number.
Just as you would when you meet someone in person, introduce yourself. When customers know that it’s your business that’s communicating with them, they’ll be more likely to respond. Plus, repeating your company name helps improve brand recognition.
6. Include a Call-to-Action
A strong call-to-action is important in any type of marketing campaign. A call-to-action encourages users to take the next step, moving them along in the buyer’s journey.
And your customers aren’t mind readers, so if you want them to do something, you have to ask them.
Including a call-to-action in your SMS marketing campaigns is as simple as adding phrases like:
- Sign up for free!
- Click the link to see what’s on sale!
- Use this code at checkout for 20% off!
- Complete this survey for a chance to win!