This tutorial assumes that you are already using Google Analytics on your website and are familiar with its basic functionality. The LaunchSMS + Google Analytics integration lets you track chat events on your website. This data can be useful to help you measure how LaunchSMS is affecting your website.
How to see Events in Google Analytics
You can see events in Google Analytics in your Events tab:
Events we send to Google Analytics
LaunchSMS sends two events to Google Analytics:
- Chat Bubble Opened
- Conversation Started
Chat Bubble Opened fires when a customer has clicked on the LaunchSMS chat bubble.
Conversation Started fires when a customer has successfully submitted a chat request using LaunchSMS.